Snoop Dogg unveils gin line

The rapper and entrepreneur unveiled INDOGGO Gin after working to create a beverage which evokes a ‘laid- back California style’, embodying the spirit of the party anthem.

The 48-year-old has teamed up with Keenan Towns, co-founder of Trusted Spirits, for the venture.

“I can’t wait for the world to taste my remix on gin!” the rap-star said in a statement.

“When I wrote Gin & Juice back in ’94 it was about good feelings and real experiences; it just naturally became a global anthem,” he recounted.

Snoop went on to explain: “When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”