Snoop Dogg, Prestige Beverage Group, and Trusted Spirits have teamed up to create Indoggo, a new strawberry-flavored gin. Indoggo will launch in California in September through Gallo Sales Company. The plan is to gradually launch the gin through the fall and winter and reach national distribution by early 2021 via Prestige’s distribution network, which also includes RNDC, Johnson Brothers, Breakthru, Empire, Heidelberg, and Martignetti Companies. Indoggo will retail for around $30 a 750-ml.
“The idea began when Keenan Towns (of Trusted Spirits) hired Snoop as a brand ambassador for Tanqueray gin,’ said Scott Schilling, CMO at Prestige. “When Keenan left Diageo in 2018 he went to Snoop and the two agreed to bring Snoop’s idea to life.”