The gin is distilled five times and features seven botanicals, including orange, coriander and cassia, infused with “all-natural” strawberry flavour. The purple bottle features a white logo with upturned ‘G’s in a hat tip to the fruit-infused gin being a remix on the classic juniper-dominant style.

To bring the brand to fruition, Snoop partnered with Keenan Towns of celebrity drinks incubator Trusted Spirits, and spirits importer Prestige Beverage Group.

 

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