Snoop Dogg launches his own gin line, INDOGGO

The rapper teamed up with Trusted Spirits’ co-founder Keenan Towns to create a “laid- back California style” drink which was inspired by his 1994 single, ‘Gin And Juice’.

“I can’t wait for the world to taste my remix on gin!” Snoop said in a statement. “When I wrote ‘Gin And Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem.