Snoop Dogg Is Launching His Own Line of ‘Laid-Back’ Gin

Snoop Dogg is launching his own line of bespoke gin called INDOGGO in association with Trusted Spirits co-founder Keenan Towns.

The rapper, who famously extolled the virtues of “Gin and Juice” in his 1994 single of the same name, posted an Instagram image on Wednesday (Sept. 2) of the royal purple bottle alongside the tagline, “Remix your gin” as a new version of the song plays in the background, updated with a shout-out to his new brand.

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