Snoop Dogg Set to Release His Own Gin Brand Indoggo

After making Seagrams a boatload of cash, Snoop Dogg has finally decided to venture into the spirits business.

Snoop Dogg revealed on Wednesday that he is partnering with Trusted Spirits and Prestige Beverage Group to launch his own brand of gin called Indoggo gin. Per USA Today, Snoop and Trusted Spirits and Prestige Beverage Group describe the gin as a “laid back” gluten-free liquor that is “smooth like the D.O. double G.”

“I can’t wait for the world to taste my remix on gin!” Snoop Dogg said in a press release before touching on how the Doggystyle single made him synonymous with gin.