Snoop Dogg has managed to keep himself in the conversation by way of his effortlessly cool and charming personality, but also while possessing a strong business sense as well. Now, the Doggfather might need to flip his name to the Ginfather, this after introducing his own brand of the famed spirit, INDOGGO.

INDOGGO is the latest business venture from the savvy Uncle Snoop, which takes the botanical nature of gin and, into use the rapper’s words, remixes the classic spirit by adding an all-natural strawberry flavoring. Partnering with Keenan Towns of Trusted Spirits, a beverage supplier known for bringing celebrity wine and spirits brands to life, and Prestige Beverage Group, a known spirits importer, INDOGGO is poised to enter the gin marketplace where some are discovering the many hidden joys of the spirit.

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