Entertainment Icon Snoop Dogg Announces National Distribution of His VeryOwn INDOGGO® Gin
Bringing a laidback California style to the spirits industry, Entertainment Icon Snoop Dogg’s INDOGGO® Gin is easy to mix,easy to drink and hard to forget
On the heels of a successful limited launch last Fall, Entertainment Icon and Hip-Hoplegend Snoop Dogg has announced his INDOGGO® Gin is now available nationwide. INDOGGO®, crafted with alaid-back California style, is the ultimate remix of seven premium botanicals infused with all-natural strawberryflavor.
INDOGGO® was developed by the King of “Gin & Juice,” in partnership with Keenan Towns and Marc Weisberg, CoFounders of Trusted Spirits, and in partnership with Prestige Beverage Group. Most recently, Emmy nominatedactor, host and producer Terrence ‘J’ Jenkins joined the team as the company’s first creative director. Additionally,the gin has been recognized with a Double Gold for both Taste & Design from the 2020 Proof Awards.“I am so proud and humbled by the response INDOGGO® has received since its introduction,” said Snoop Dogg. “Iknew that we had created a great tasting, smooth gin, but to see the response on social media, and get the stampof approval from my friend Martha Stewart – I knew we had a winner!”
“The response and support from our partners and distributors has been incredible,” added Weisberg. “To launcha new product is no small feat, and to have such significant consumer following and early acceptance, especiallyduring a pandemic, is humbling and very much appreciated. We have received such great support from everyoneinvolved to ensure our nationwide rollout is a success, and we are excited to bring INDOGGO® to consumers,across the country, who want to enjoy a little ‘Gin and Juice.’”