Back in September 2020, BLACK ENTERPRISE reported that multi-faceted entertainer and hip hop legend Calvin Broadus, better known as Snoop Dogg, had launched his own spirit, INDOGGO Gin.
Now after a successful limited launch last fall, the cannabis connoisseur has announced that his INDOGGO Gin is now available across the country. INDOGGO mixes seven premium botanicals infused with all-natural strawberry flavor.
“I am so proud and humbled by the response INDOGGO has received since its introduction,” said Snoop Dogg in a written statement. “I knew that we had created a great tasting, smooth gin, but to see the response on social media, and get the stamp of approval from my friend Martha Stewart—I knew we had a winner!”
INDOGGO was developed by Snoop in partnership with Keenan Towns and Marc Weisberg, co-founders of Trusted Spirits, and in partnership with Prestige Beverage Group. Emmy-nominated actor, host, and producer Terrence “J” Jenkins recently joined the team as creative director. The gin is already an award-winner having been recognized with a Double Gold for both taste and design from the 2020 Proof Awards.