In 2020, the average pop culture consumer is as likely to know Snoop Dogg by his many business ventures as his music and acting career. The media personality has a Wikipedia page a mile long, and it’s one that’s worth consulting every time there are new Snoop Dogg developments, because you’re bound to run across something you forgot or never knew about his 30 tireless years in the spotlight. Here’s another one for the pile: he has announced the release of INDOGGO, a “laid-back California style” gin hitting the market this fall.

“I can’t wait for the world to taste my remix on gin!” said Snoop Dogg in a press release shared with People magazine. “When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.” (Look, we know this is all just marketing pablum, but there’s something really delightful about marketing pablum that you can imagine being read aloud in Snoop Dogg’s voice.)

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