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Twenty-five years after releasing his hit song “Gin & Juice,” Snoop Dogg is launching his own gin brand for fans to sip on.

Snoop Dogg announced Wednesday his partnership with Trusted Spirits and Prestige Beverage Group to launch his own gluten-free and “laid back” liquor brand, Indoggo Gin, “that’s smooth like the D.O. double G.”

The $30 bottles are expected to launch first in California in late September, then continue across the U.S. through early 2021.


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